I’ve seen so many sales-pages for so many tipping services that I can tell almost instantaneously the product is going to be the real deal, or merely an exercise in online marketing. In my opinion, Platinum Profits is most definitely the latter.

One look at their hyped-up sales-page would tell anyone that this is going to be in the ‘file in the bin’ category of tipsters. Anything that is sold with the following sentence should always set off alarm bells: ‘WARNING! Do not sign up for Platinum Profits unless you are prepared for SERIOUS WINNINGS’. What a joke! There’s an abundance of shouty capital letters on the site, and the time-honoured tale is told: lowly fellow working nine-to-five as a humdrum betting shop clerk stumbles on secret to winning big at the races (this time a horse racing statistics website), and joins forces with professor of stats (who works at ‘one of the UK’s leading [un-named] universities’) to devise a ‘top secret’ method of providing tips for horse racing. Derek Potts is the one with the gambling background; Roger Hamilton is the statistician, and they claim that they can show you ‘How we made £91,529.58 profit from the bookies last year!’ Nothing is given away about their extremely clandestine process, beyond the following: ‘We compile all the results data on every major horse racing track, and upload the results to our database, giving us a complete and accurate picture of race results going back several years’. They then ‘run this data through a statistical model that Roger uses to generate predictions that have a stunningly high level of accuracy over the long run’. Nowhere in the sales spiel do they quote their strike rate, which strikes me as odd, considering Roger’s innate love of statistics. In fact, beyond monetary statistics, there’s nothing at all declared about how many points profit they’re enjoying.

For £3.99 for the first month, and £39.99 every month thereafter, (60-day money-back guarantee), you can subscribe to their stats-based email tipping service. Every day an email arrives, normally by noon, containing one to two win tips. On days when there aren’t any tips to be had, they’ll email you to tell you. It did not take long for me to notice that the vast majority of tips are for favourites – something Roger and Derek are unapologetic about. They maintain that their predictions are inevitably going to include favourites – but this is despite the fact that their sales-letter reads: ‘To really make money on horse races, you need to put money on horses that not everybody is betting on.’ ???

The emails offer staking advise: placing 3% of your bank on each bet – nothing is said about using Betfair or best odds guaranteed bookies (although their stats, once you’ve accessed their service, are based on Betfair starting prices). Quite why it’s 3 points per bet is beyond me, but it just means in any trial you should divide total points by three to get a true picture of events. Furthermore, a quick look at the so-called ‘proofings’ (in fact just their own spread sheet) reveals that they’re including their original stake in their profit columns. So every time they say they’re up or down by so many points, they’re including their original stakes. How someone who worked in a bookies can make this error is highly questionable – and you’d certainly expect more from a professor of statistics.

Not expecting much, I trialled the product for 60 days and saw 76 runners. Most of them were odds-on favourites in maiden races, so this ‘top-secret algorithm’ of Roger’s must really need a lot of letters after your name to utilise. Anyway, 29 bets returned a profit, which resulted in a 38.2% strike rate and minus 9 points loss overall. This isn’t too far from what you’d expect if you were to bet on favourites all the time. Refund actioned via Clickbank – as Derek and Roger ignore any emails pertaining to such a thing.

Besides the fact that at nearly £40 a month subscription costs you’d need to be betting upward of £45 a time to make any decent profit, there’s just a feeling of uncertainty from Platinum Profits. There’s no real interaction from Roger and Derek and I found myself wondering on many an occasion if they really were betting aficionados, which only resulted in me doubting their supposed expertise. The few emails I sent remained unacknowledged and unanswered, only making me conclude they didn’t want to enter into a conversation about betting.

I found everything about them is uninspiring: their sales-page, their tipster service, their customer service, and – most importantly – their results.

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