Hmmm, where to start with this one?
Perhaps with the little red rosette that sits unassumingly at the very bottom of the overly long and a-bit-too-much-hype-for-my-liking sales page. A little red buzz-price rosette that simply says ‘100% guaranteed’.
But what’s 100% guaranteed? The system? How can any horse racing system be 100% guaranteed? And guaranteed to do what exactly?
It’s little annoyances like this that we tend to spot and which basically lead us to the conclusion that this is purely a online money-making venture in which a digital information product is sold, rather than a bona fide betting system that’s been created out of earnest by a professional and passionate bettor/tipster.
Scroll up the page and there’s the usual offending articles that David O’Neil – the supposed name behind the product – couldn’t resist to include: the picture of the sports car and the constant rhetorical questions like: ‘Wouldn’t the bookies just freak out?’
The headline – ‘Mild-mannered father-in-law from London swears on oath his horse racing system is NOT illegal!” – is the precursor of a Jackanory-style yarn in which dad-in-law Dennis slaughtered the bookies at their own game…
In David’s words: ‘Dennis was never a gambler as such, but a mathematician.
As long ago as 1985 he was able to work out the entire statistical model of how the bookmakers made their money – which is exactly the same some 30 years later.’
So, at least before buying the product, we know this is a horse racing system that’s based on a mathematical formula. So, how much is the system? Well, not content with charging you a moderately expensive £49.97, David then demands that you pay an additional £150 if you have made a profit after seven weeks.
That’s a no-risk bet right there, but how enforceable it is remains difficult to say. The same thing applies to the 90-day money-back guarantee that’s mentioned, but, as the product is not sold through Clickbank, you may well experience difficulties trying to get any refund (we’re currently awaiting ours, but that may change).
Once purchased, you receive the formula in a fairly well written PDF document, but with some historical information that rather contradicts the story of the sales copy, as the mathematical formula is actually apparently decades old.
It’s very similar to such methods as the Mozan’s Numerology method, but where that is steeped in mysticism and Eastern promise, they’ve stripped all that back with paint thinner here to decisively brand this as a ‘mathematical formula’ rather than numerology.
It’s a time-consuming task to make a selection from any one race and pretty quickly you’ll decide that the system just isn’t worth the time put in. It becomes almost like a full-time job and you’d probably make more money setting up a window-cleaning business with your time.
It’s a time-consuming task to make a selection from any one race and pretty quickly you’ll decide that the system just isn’t worth the time put in. It becomes almost like a full-time job and you’d probably make more money setting up a window-cleaning business with your time.
It’s entire genesis lies in the belief that all bookies operate in the same way: ‘You see, the big gaming companies rely on controlling the profitability of their many websites and betting shops from exclusive head offices located in the big cities around the globe.’ From this statement, David makes the un-rational jump to the following conclusion: ‘This means they have had to come up with a formula to pass on to the different branches of their business in order to automate the process of grinding-out good profits day after day after day.’
You can see where this is then going to go: ‘The system they use has actually left them wide open to someone clever enough and sharp enough to ‘play them at their own game’ and jab jab jab at them scoring points while they don’t even know what’s hitting them!’
Ultimately, the Amazing O’Neil Formula is neither amazing, nor is it originally belonging to O’Neil. It’s an adaptation (kind way of saying ‘re-hash’) of a decades-old mathematical formula that really boils down to luck.
The sales page goes on a lot about beating the bookie and destroying them as if they’re the absolute enemy. It’s a boring approach that we’ve seen countless times before, and with the advent of Betfair – a good few years ago now – we’ve all become bookies in our own right, so we see that one cannot exist without the other.
Even if there was such a product that would put a bookie out of business, the Amazing O’Neil Formula isn’t it. It wouldn’t even make a bookie look up from his tea and biscuits, let alone quake in fear.
Avoid.
