What Really Wins Money

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“Thanks Clive, you’re the best thing since sliced bread” Rachel Onken

About What Really Wins Money


I set up What Really Wins Money to help like-minded bettors hone their skills and increase their profits.

The fact you’ve found your way here shows that you’re interested in making consistent, low-risk profits from your betting – rather than ‘gambling’ and hoping for the best (although I know we’re all guilty of a flutter from time to time!)

My goal is to help you start betting in a way which protects your bank, spreads your risk and offers you the maximum return.

The What Really Wins Money member service has been running since 2006 and what started out as a small, monthly advisory has grown into a thriving betting commnuity.

It’s great to have you here and I hope you find the information you find on this site useful.

This whole website has recently been revamped and right now it’s in ‘beta mode’ so you should see a lot of changes over the coming weeks. Apologies for any minor issues, we’re still ironing out a few glitches – but I promise you it will be worth it.

If you’re not already on the FREE weekly email list click here now and I’ll get you signed up. It goes direct to your inbox once a week (every Friday) and is full of betting techniques, killer stats, hints and tips.

To welcome you onboard I’ll also send you a copy of my Betfair Trading Made Easy report. You can of course unsubscribe anytime and your name will never be sold, rented or otherwise shared.

Best Regards

Clive Keeling
What Really Wins Money

Third Party Systems and Tipster Reviews

Premier Grand Service review

Perpetual Publications Ltd is owned by three self-styled ‘old school’ bettors, who reportedly together ‘have been backing horses, and publishing racing material not available elsewhere and educating clients, since 1993’. They offer a ‘Lazy Punters Black Book’, which ‘offered our...

Our Verdict:

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NW Sports Racing Service Review

Now here’s a tipping service with a difference! Neil Stevens-Wood’s NW Sports Racing Service is not like other typical tipster services, in that it provides you with a lot more in your daily email than just a handful...

Our Verdict:

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Inside Gambler Review

What I like the most about Inside Gambler – besides its good results – is its sheer transparency. The Inside Gambler website doesn’t really have a sales page – there’s no hyped-up sales pitch whatsoever. Instead, before you’ve even signed...

Our Verdict:

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Player-Profits.com Review

This is a unique football tipping service whose focus is on unique betting markets such as these

  • match shots over 22.5
  • Player x over 37.5 passes
  • Player x one or more shots on target
  • Player x over 3.5 tackles

Our Verdict:

Read Review

Betsfortoday.com/tipsters/winning-footy-tips Review


  If any tipping service consents to show their results in full , without condition, that should be embraced. But when these same services suddenly do not update their results, this raises red flags. Winning Footy Tips is...

Our Verdict:

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Chloe’s Football Focus from www.bettinggods.com

Chloe’s Football Focus

  This tipster first began in November 2017. She operates a 'confidence' staking system, increasing stakes with her confidence in her selections. Chloe utilises the majority of available football betting markets. I reported 74 points profit for Chloe’s Football Focus...

Our Verdict:

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Take a sneak peek inside my betting portfolio!


+29 Points

+188 since 01/01/15


+14 Points

+56 since 01/01/15


-11 Points

+238 since 01/01/15


+33 Points

+93 since 01/01/15

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From the Bulletin

Find the Winner In The Most Difficult of Races!

When I’m at a loose end I always like to set myself challenges to see if I can find the winner in all sorts of events with many possible outcomes. Why? Well because I’m bonkers and need constant treatment!! Seriously though, my family have always had this theory -...

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Top quality racing continues thick and fast.

This weekend it’s the turn of Newbury to provide us with top class racing ( there are 2 listed races as well at Newbury). The Lockinge runs on Saturday and has been won by the favourite ( and one joint favourite) in 7 of the last 9 runnings. Last year’s winning jockey...

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Well done the Premier League!!

I couldn’t not mention the Champions League Semi-Finals this week. Magnificent performances from the Premier League sides. I must blow my own trumpet. At www.delayreacttrade.com I did sniff out some value in laying Barcelona to qualify at odds of 1.06. Low risk/High...

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The Flat Classics begin.

The 2000 Guineas at Newmarket kicks off on Saturday and the 1000 Guineas on Sunday. In races of this importance. Let’s take a look at the strongest trends for each of these races in what is a sumptuous weekend of racing ( with high class flat racing at Goodwood, and...

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May and the 2 year-olds

May is the definitive Turf Flat season start . I wanted to look at the performance of 2 -year old favourites in this month specifically, over the last 10 years. I think there will be a huge number of 2-year old débutantes in May. Horses often described as ‘green’ may...

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5,610/1 accumulator from the other side?

Before I go into some news from ‘the other side’ a quick allbeit late round up from Cheltenham festival 2019. It was a rare and slight 6.97pt loss for me over the thrill packed 4 days that seen plenty of near misses that could have turned a nice profit including Melon...

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