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What Really Wins Money

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“Thanks Clive, you’re the best thing since sliced bread” Rachel Onken

About What Really Wins Money


I set up What Really Wins Money to help like-minded bettors hone their skills and increase their profits.

The fact you’ve found your way here shows that you’re interested in making consistent, low-risk profits from your betting – rather than ‘gambling’ and hoping for the best (although I know we’re all guilty of a flutter from time to time!)

My goal is to help you start betting in a way which protects your bank, spreads your risk and offers you the maximum return.

The What Really Wins Money member service has been running since 2006 and what started out as a small, monthly advisory has grown into a thriving betting community.

It’s great to have you here and I hope you find the information you find on this site useful.

If you’re not already on the FREE weekly email list click here now and I’ll get you signed up. It goes direct to your inbox once a week (every Friday) and is full of betting techniques, killer stats, hints and tips.

To welcome you onboard I’ll also send you a copy of my Betfair Trading Made Easy report. You can of course unsubscribe anytime and your name will never be sold, rented or otherwise shared.

Best Regards

Clive Keeling
What Really Wins Money

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From the eLetter

Delphi Shines.

I shared with you a strategy for Irish Maiden races and it came good with one example, in the 17:45 Curragh race last Friday. Delphi was a qualifying horse who won at 11/1, or 17.59 to Betfair SP. There are plenty of Irish races coming up this week, so try out the...

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Aidan O’Brien…..take a bow Son!

Wasn’t it great to see UK racing launch into one of its classic weekends. The 1000 and 2000 guineas at Newmarket. I gave a strong shout to the O’Brien horse Wichita in the 2000 guineas. The booking of Frankie Dettori really caught the eye. Neck 2nd at 15/2 had us...

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June, I love you!

Great to see June 1st arrive. UK Horse racing returns – hooray! UK Greyhound racing returns – hooray! Spanish, Italian, Portuguese, English, Croatian, Norwegian, Swedish, Greek, Austrian, Swiss, Russian and Turkish football returns – hooray! There’s other leagues too...

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This week I return to words, after a few weeks of a video eletter. Did you like the video eletter? Let me know. It was great to see the German Bundesliga return last weekend. Over at we had a very successful live chat webinar, making a solid...

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