What Really Wins Money

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“Thanks Clive, you’re the best thing since sliced bread” Rachel Onken

About What Really Wins Money


I set up What Really Wins Money to help like-minded bettors hone their skills and increase their profits.

The fact you’ve found your way here shows that you’re interested in making consistent, low-risk profits from your betting – rather than ‘gambling’ and hoping for the best (although I know we’re all guilty of a flutter from time to time!)

My goal is to help you start betting in a way which protects your bank, spreads your risk and offers you the maximum return.

The What Really Wins Money member service has been running since 2006 and what started out as a small, monthly advisory has grown into a thriving betting commnuity.

It’s great to have you here and I hope you find the information you find on this site useful.

This whole website has recently been revamped and right now it’s in ‘beta mode’ so you should see a lot of changes over the coming weeks. Apologies for any minor issues, we’re still ironing out a few glitches – but I promise you it will be worth it.

If you’re not already on the FREE weekly email list click here now and I’ll get you signed up. It goes direct to your inbox once a week (every Friday) and is full of betting techniques, killer stats, hints and tips.

To welcome you onboard I’ll also send you a copy of my Betfair Trading Made Easy report. You can of course unsubscribe anytime and your name will never be sold, rented or otherwise shared.

Best Regards

Clive Keeling
What Really Wins Money
Third Party Systems and Tipster Reviews

Premier Grand Service review

Perpetual Publications Ltd is owned by three self-styled ‘old school’ bettors, who reportedly together ‘have been backing horses, and publishing racing material not available elsewhere and educating clients, since 1993’. They offer a ‘Lazy Punters Black Book’, which ‘offered our...

Our Verdict:

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NW Sports Racing Service Review

Now here’s a tipping service with a difference! Neil Stevens-Wood’s NW Sports Racing Service is not like other typical tipster services, in that it provides you with a lot more in your daily email than just a handful...

Our Verdict:

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Inside Gambler Review

What I like the most about Inside Gambler – besides its good results – is its sheer transparency. The Inside Gambler website doesn’t really have a sales page – there’s no hyped-up sales pitch whatsoever. Instead, before you’ve even signed...

Our Verdict:

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Call me mystic meg….the case of the disappearing website.www.doublingfordummies.com betting review

I thought I would recount this review I did from 2014 , more pertinent because of the last line of the review which predicted this website would disappear. Indeed it has ( try www.doublingfordummies.com ) I recount the review verbatim

Our Verdict:

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www.inplaytrading.com/scanner Football trading review

I live this scanner. Followers of www.delayreacttrade.com, my football trading service, can attest to this. This website provides a web based inplay stats service. All in-play stats are displayed on the one page and cover

www.banker-bets.com Football tipster review

This service began recording results for its single bets in August 2014 and that is where I will begin. It was all rosy in the early years of the football tipster service whose focus is on short-odds favourites.From August 2014...

Our Verdict:

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+188 since 01/01/15


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From the eLetter

Newmarket in October is 2nd favourites time?

There’s some classy racing at Newmarket tomorrow so I thought I’d crunch the numbers and see what the 10 year trends reveal. Backing 2nd favourites in class 1 races has turned a 40 point profit to Betfair Starting Price at this meeting with a 31% return on investment...

read more

Very odd shaped balls.

My focus on laying very short priced favourites ( 1.05 and lower) paid off in the Samoa v Russia match. Samoa’s odds of 1.03 rose to 1.4 in-play allowing a nice cash out. 2 Samoans yellow carded in the first half helped the odds! Russia did take the lead v Japan but...

read more

Odd shaped balls …

The Rugby World Cup kicks off today. In the outright winner market, one team’s odds really caught my attention. Australia at 18.5 odds to win . I’ll have me some of that. In the Pool winner market, I see some short odds lays which I’ll be placing at Betfair. Laying...

read more


You’ll have received some details about a great discount for checking out my football trading service called www.delayreacttrade.com I do hope you check it out. We are a month into the new football season and form is starting to embed.League Football returns today and...

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Dream Your Way To Profit (Is it possible?).

Something a little different this week but worth mentioning because as coincidence’s go this one is crazy! Every now and then I have dreams that are very strong and vivid and quiet different from my normal day to day dreams. Now when these dreams are  gambling related...

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More on laying favourites in-play.

I received a couple of requests to show how to place a trigger bet in play. You’ll recall some juicy profits laying favourites at odds of 1.25 in-play. Here’s how you do it, follow the criteria from last week’s eletter. Choose your race at...

read more
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