What Really Wins Money

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“Thanks Clive, you’re the best thing since sliced bread” Rachel Onken

About What Really Wins Money


I set up What Really Wins Money to help like-minded bettors hone their skills and increase their profits.

The fact you’ve found your way here shows that you’re interested in making consistent, low-risk profits from your betting – rather than ‘gambling’ and hoping for the best (although I know we’re all guilty of a flutter from time to time!)

My goal is to help you start betting in a way which protects your bank, spreads your risk and offers you the maximum return.

The What Really Wins Money member service has been running since 2006 and what started out as a small, monthly advisory has grown into a thriving betting commnuity.

It’s great to have you here and I hope you find the information you find on this site useful.

This whole website has recently been revamped and right now it’s in ‘beta mode’ so you should see a lot of changes over the coming weeks. Apologies for any minor issues, we’re still ironing out a few glitches – but I promise you it will be worth it.

If you’re not already on the FREE weekly email list click here now and I’ll get you signed up. It goes direct to your inbox once a week (every Friday) and is full of betting techniques, killer stats, hints and tips.

To welcome you onboard I’ll also send you a copy of my Betfair Trading Made Easy report. You can of course unsubscribe anytime and your name will never be sold, rented or otherwise shared.

Best Regards

Clive Keeling
What Really Wins Money

Third Party Systems and Tipster Reviews

NW Sports Racing Service Review

Now here’s a tipping service with a difference! Neil Stevens-Wood’s NW Sports Racing Service is not like other typical tipster services, in that it provides you with a lot more in your daily email than just a handful...

Our Verdict:

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Premier Grand Service review

Perpetual Publications Ltd is owned by three self-styled ‘old school’ bettors, who reportedly together ‘have been backing horses, and publishing racing material not available elsewhere and educating clients, since 1993’. They offer a ‘Lazy Punters Black Book’, which ‘offered our...

Our Verdict:

Read Review

Partners in Profit 2013 Review

Phil Eadie – the creator and tipster behind the Partners in Profit horse racing system – is as trust-worthy and honest a tipster as you could possible hope for. His mission statement is as follows: ‘My determination to continue to...

Our Verdict:

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Flat Attack from www.tipsterstreet.com

Had you been following Flat Attack, a horse racing tipster from tipsterstreet, it would be less Flat Attack, more heart attack. The flat season has ceased and so should Flat Attack. This is one of those tipsters that I personally cannot...

Our Verdict:

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Beware the disappearing tipsters!

Is there a Bermuda Triangle for horse racing tipsters? A lot of them tend to disappear very quickly. There is a reason and it is nothing that will have excited Arthur C.Clarke in his Mysterious World. When a tipster goes pear...

Our Verdict:

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www.banker-bets.com review.

www.banker-bets.com is a football tipping service which provided tips at odds typically of between 1.2 and 1.4 odds . In 2015 this service made 2.18 points profit. Depending on your stakes, this could have been a loss in real...

Our Verdict:

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Take a sneak peek inside my betting portfolio!


+29 Points

+188 since 01/01/15


+14 Points

+56 since 01/01/15


-11 Points

+238 since 01/01/15


+33 Points

+93 since 01/01/15

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From the Bulletin

What a whole lot of Stressed Erics did for me…

It was all fun and games last weekend for Champions League and Europa League candidates. As I suggested last week in the eletter, these teams are vulnerable. Man Utd drew with Liverpool 0-0, Chelsea lost, Arsenal lost (Europa League), Paris St Germain required a 91st...

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Why you shouldn’t dismiss the ‘shorties’!

We love you, Seamie, we do! Nice work from Seamie Heffernan last weekend as US Navy Flag romped home for messers Heffernan and O’Brien. It was not the first big-odds coup these two have landed and it will not be the last. Odds of 15.5 for the win will do nicely, not...

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My racing suggestions for this weekend…

Ayr was abandoned yet again last week but I made a good fist of it in the Mill Reef. I mentioned the strong stat favouring, erm, favourites, and Invincible Army I suggested was a good each way play - yes, even at odds of 5/2. He came second. My speculative...

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Each way betting opportunities this weekend…

Nice to get the winner of the St Ledger last weekend, despite the bigger-odds Aidan O'Brien pick not placing. The quality continues this Saturday at Newbury, with the highlight being the Mill Reef Stakes, and at Ayr (weather permitting) with the Gold Cup. The Mill...

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Fancy a flutter at St Ledger?

Welcome from Manly, Australia! I am attending my sister’s wedding with the family. I have not seen any koalas or kangaroos just yet. It is St Ledger weekend at Doncaster. With the season Aidan O’Brien is having, I feel his horses are the first stop for the shortlist....

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What’s in this month’s WRWM newsletter?

The start of a new month means the construction of the next What Really Wins Money newsletter, so I thought I’d give you a glimpse into the types of topics I cover in September’s newsletter. With the US Open tennis finalising, I thought I would take a look at...

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