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What Really Wins Money

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I’m not interested in making more money from betting

“Thanks Clive, you’re the best thing since sliced bread” Rachel Onken

About What Really Wins Money


I set up What Really Wins Money to help like-minded bettors hone their skills and increase their profits.

The fact you’ve found your way here shows that you’re interested in making consistent, low-risk profits from your betting – rather than ‘gambling’ and hoping for the best (although I know we’re all guilty of a flutter from time to time!)

My goal is to help you start betting in a way which protects your bank, spreads your risk and offers you the maximum return.

The What Really Wins Money member service has been running since 2006 and what started out as a small, monthly advisory has grown into a thriving betting community.

It’s great to have you here and I hope you find the information you find on this site useful.

If you’re not already on the FREE weekly email list click here now and I’ll get you signed up. It goes direct to your inbox once a week (every Friday) and is full of betting techniques, killer stats, hints and tips.

To welcome you onboard I’ll also send you a copy of my Betfair Trading Made Easy report. You can of course unsubscribe anytime and your name will never be sold, rented or otherwise shared.

Best Regards

Clive Keeling
What Really Wins Money

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From the eLetter


This week I return to words, after a few weeks of a video eletter. Did you like the video eletter? Let me know. It was great to see the German Bundesliga return last weekend. Over at we had a very successful live chat webinar, making a solid...

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And they’re under Virtual Starter’s Orders…

It’s April which means it’s Grand National month!  Yes, folks, the Grand National is being run….in virtual form. In fact, the Grand National in virtual form has already run its race as one insider suggested ‘"As the Virtual Grand National show is pre-recorded, we...

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Seagull racing anyone?

What a memorable 50th birthday this has been. In an alternate universe I would have watched Barcelona v Napoli on the 18th March and Barcelona v Leganes on 22nd March at the Nou Camp and have returned safely to the sun and sand of Thailand…. But hold on! I am staying...

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Betting on how many sheets in this loo roll…

Come on, I’ve got to find something to bet on! Irish Racing is still with us. If you want a specific focus on Irish Racing, then the rather aptly titled website is a great starting point.  An Irish based tipster provides a unique insight into the...

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